What are the new tracker categories?

We’ve updated our tracker categories so it’s easier for you to understand the different types of trackers and what they are doing on the sites you visit.

 Tracker Category  Tracker Purpose
Advertising Provides advertising or advertising-related services such as data collection, behavioral analysis or retargeting.
Comments Enables comments sections for articles and product reviews.
Customer Interaction Includes chat, email messaging, customer support, and other interaction tools.
Essential Includes tag managers, privacy notices, and technologies that are critical to the functionality of a website.
Adult Advertising Delivers advertisements that generally appear on adult content sites.
Site Analytics Collects and analyzes data related to site usage and performance.
Social Media Integrates features related to social media sites.
Audio/Video Player Enables websites to publish, distribute, and optimize video and audio content.
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